Shell has launched new unleaded petrol and diesel fuels designed to help drivers save up to a litre of fuel per tank from the very first fill, at no extra cost
The new smarter fuels – Shell FuelSave Unleaded and Diesel – are claimed to herald a breakthrough in fuels technology and contain Shell’s most advanced fuel economy formula to date.
They were launched today (Wednesday, July 21) at forecourts across the UK and replace regular Shell Unleaded and Shell Diesel. Shell claims the launches of the fuels make the oil giant the first company in the UK to offer customers a fuel that can help vehicles to be more fuel efficient – without having to pay any more.
To help lead the nation in driving fuel efficiently, Shell has challenged Ashes cricket hero, ‘Freddie’ Flintoff, to train motorists via a specially-designed course of online fuel saving tips available at www.shell.co.uk/freddieschallenge.
Drivers can learn how to save fuel as well as money, plus register for the chance to win free fuel for a year.
The innovation behind the new fuels lies in the in-built ‘efficiency improver’. In the case of Shell FuelSave Unleaded, these combine to reduce energy losses by lubricating parts of the engine where oils are less effective. For Shell FuelSave Diesel, it is designed to ignite and burn more effectively than regular diesel, which helps lead to more effective combustion in the engine.
Melanie Lane, head of UK retail for Shell, said: “In these cost-conscious times, it’s not surprising that our customers want to save fuel and cut driving costs.”
